Exclusive: Thatchers to sponsor Prem Rugby in deal struck by Elton John agency

Prem Rugby will this week announce Thatchers as a new commercial partner as Elton John’s Rocket Sports agency continues to hunt for league sponsors, City AM understands. The English top flight counts London Pride as its beer sponsor but will add the West Country brand to its partnership roster as official cider partner. It is part of a push to expand the commercial portfolio of Prem Rugby after onboarding Rocket Sports, which is owned by Crocodile Rock songsmith John. Rocket Sports counts the likes of Sir Jason Kenny and Dame Laura Kenny within its athlete management division. The firm is in the market on behalf of Prem Rugby to seek sponsors for English rugby union’s top competition. Its title partner, insurance giant Gallagher, currently pays an annual high seven-figure sum having extended its deal with Prem Rugby in 2024. Thatchers pour into Prem Rugby The Thatchers deal follows recent sponsorship renewals with ball-maker Gilbert and trading platform Etoro. The li