Verso raises $6M to bring consumer intelligence into business decision-making

Verso, an AI-powered consumer intelligence platform, has raised $6 million in seed funding. The round was led by Angular Ventures, with participation from 100in, Kima Ventures, Olympe Capital, Sharpstone Capital and a group of business angels. The company is also backed by startup studio Hexa. Large companies invest heavily in consumer research to inform product development and marketing decisions, but the process can be expensive and time-consuming. Research findings can also remain concentrated within insights teams, limiting their use across other parts of an organisation. Verso was co-founded by Lydia Bellahouel and Camille Epitalon to make consumer insights more readily available when business decisions are made. The platform manages the consumer research process from study design and participant recruitment to AI-moderated video interviews and automated analysis. Its interviews adapt in real time, while findings from thousands of hours of conversations are synthesised and stored